Creative Work · Community
Fresh Arts — Artist Directory Redesign
Fresh Arts is Houston's primary arts service organization. Their existing directory was outdated, hard to navigate, and didn't reflect the breadth of the city's creative ecosystem. Artists were underr…
Context
Fresh Arts is Houston's primary arts service organization. Their existing directory was outdated, hard to navigate, and didn't reflect the breadth of the city's creative ecosystem. Artists were underrepresented. Organizations couldn't find the collaborators they needed.
Overview
A ground-up redesign of Fresh Arts Houston's artist directory — shifting it from a static listing to a dynamic resource that reflects how Houston's creative community actually works: collaboratively, across disciplines, and in constant motion.
Outcome
A searchable, filterable directory with artist-controlled profiles. 180 artists onboarded in the first 30 days. Organizations report finding collaborators they didn't know existed within the community.